Der Sinngrundbörger
Sinngrundbörger is a project helping to save local logistics in the so-called Sinngrund, a region respectively part of the Spessart. Aim is building a network of producers and manufacturers as well as citizens, that work and produce inside the region to solve problems like rural exodus, dying out villages but also environmental issues and sustainable ways of producing play a major role, of course. So the Sinngrundbörger means an alternative: people from there, produce local for locals in an ecological and animal-friendly way, create products, that taste like they look and generate good promotion for the whole region, that offers few things more to visitors, of course. This project was initiated and coordinated by Burgsinn-based landscape-planning studio Topo Neo.
Kapuze concepted and designed the whole advertising campaign, starting with the logo to a wide range of printstuff, including a 40-pages thick brochure. A small TV-clip featuring the project here.