MS Zufriedenheit — Branding
Corporate Design for MS Zufriedenheit Club in Wuerzburg. A former temporally limited club-project on an old ship just a few steps away from the new club as well as a closer relationship to an old motorship called MS Zufriedenheit were responsible for the naming.The club is a kind of cubus, whose outside surface is covered by big glass plates. The design of the logo as well as the grid system for printmedia and webpage refer to that fact. With FF DIN Pro, a simple, clean and reluctant typeface was chosen as corporate font which fits to the architectural look and the adjoining museum in the main building.