Allianz Südspessart

Everywhere the same problem, especially in rural areas: Business people and companies are struggling more and more due to online trade and the ongoing rural exodus, but shopping locally makes sense for several reasons: It not only promotes relationships between local people and money remains in the regional circuit. It’s also more environmentally sustainable.
The voucher campaign launched by Allianz Südspessart is intended to provide some support and encourage people to buy or consume more regionally again. Based on the geographical look, a postcart-formated illustration was created, which was also produced as a rear glass sticker to indicate participation in the campaign on the shop door or shop window. A chic stamp completes the visual appearance of the campaign.